Technology · B-BBEE Level 1

Head of Marketing and Communications

I joined Sourceworx to build the marketing function from inception. When I arrived there was no team, no strategy and no processes in place, and I spent the early months on the governance the function would need to stand on, risk management, policy cycles, MANCO membership and budget controls, layering the marketing on once the foundation could carry it. The function now sits at the senior commercial table as a partner to bids, partnerships and the executive. I lead a three-pillar department spanning brand, content and partnership operations, with the Brand and Creative Lead and the Marketing Operations function reporting to me and the department reporting into the Managing Director. I own the four-quarter ExCo marketing strategy, I architected the Partnership Operating Model and I led the commercial and governance work behind a strategic Tier 1 technology alliance, including the strategic partnership agreement and the partner evaluation framework that moved the partner into Tier 1 Priority. Beyond the partnership work, I have built the MD's executive presence from a standing start to national broadcast and G20 platforms, developed the SMME go-to-market strategy across five service lines, set the strategic direction for AI and automation adoption across the business, architected the CRM infrastructure from first principles, opened the government vertical for e-Government digitisation and municipal procurement and created Kudo's, the enterprise peer recognition programme the team took up on its own initiative. The discipline I hold through all of it is keeping the line between long-term positioning and what the business needs delivered each quarter, and being able to defend both in the same conversation.