Portfolio · Stakeholder Engagement, Communications and Marketing
Nine years across nine markets in South Africa, the United Kingdom and the SADC region, carrying senior stakeholder relationships across executive committees, subsidiary leadership, channel partners and government counterparts, and building the communications, governance and marketing structures those relationships run on.
Career Timeline
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Day-to-day digital across Sandton City, Fiat Alfa Romeo, MINISO and Clarks, building and maintaining client sites in WordPress, Shopify and Wix and carrying four separate approval chains at once, which is where the operational discipline that underpins everything since was first learnt.
Selected Work
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What I Bring
Years of practice
Markets across SA, UK and SADC
Sectors led directly
Functions built from a standing start
I build marketing functions from a standing start and hold them to the same operational and financial standard as any other commercial unit, with a four-quarter strategy, budget against actuals, the governance the function can stand on and ExCo reporting, and I have carried the profit and loss for an agency serving Telkom and Standard Bank.
Performance marketing run hands-on across paid search, paid social and content-led search, held to cost per lead and conversion through to a qualified opportunity, with CRM architecture built from first principles in HubSpot and customer value management for a 30,000-agent distribution base across seven markets.
The ROI framework Sourceworx reports against was built with the executive committee around media value, customer lifecycle value, retention and repeat business and cost per qualified opportunity, with Power BI dashboards carrying marketing-attributable pipeline and blended return to ExCo each quarter.
Capabilities
Six areas of work, described as they are practised day to day.
Operating structure
Operating models, ways of working and the planning cadence that keeps a strategy live between quarters, with initiatives tracked against gates that carry a number, an owner and a date, and the governance underneath it covering the risk register, the policy cycle and budget controls.
Executive support
Reporting packs and decision support for executive and management committees, briefing on the external environment covering regulatory movement, competitor activity and market conditions, and the translation that turns a technical delivery problem into a revenue, retention or risk conversation, then takes executive intent back into language each team can plan against.
Stakeholder relationships
Senior relationships held across executive committees, subsidiary leadership, channel partners and government counterparts, cross-functional forums facilitated so each leader can see their own concern reflected in the work, and unpopular positions carried respectfully when the strategic case asks for it.
Risk and issues
Crisis and issues frameworks taken from policy into practical deployment, with a committee carrying named roles and decision rights, escalation routes settled in advance, prepared statements and question and answer packs, and content protocols for anything touching a regulated service.
Culture and internal practice
Internal communications through acquisition and change, sequenced so people have time to absorb what is happening, alongside peer recognition, employee listening and the narrative work that carries people from separate histories into one shared identity.
Team leadership
Functions built from a standing start, with coaching, performance reviews, workload and capacity planning and onboarding held directly, agency rosters selected and directed, and production brought in-house as the team's own capability grows.
Credentials
Marketing Association of South Africa · CM25008
The highest professional marketing designation in South Africa, with strategic-level competency verified against SAQA standards and a continuing professional development requirement.
Henley Business School Africa · AACSB, EQUIS, AMBA
An NQF Level 8 postgraduate qualification built around strategy and innovation, with external environment analysis, systems thinking, strategic foresight and financial modelling alongside. Coursework completed and final results pending.
Tools & Platforms
References
Charmaine Nzama
Head of Sales and Proposals, Sourceworx
Reference available on request
Daluxolo Ma-awu
Data Security Engineer, Sourceworx
Reference available on request
Dudu Loate
Head of People, Sourceworx
Reference available on request
Fit Finder
The Fit Finder scores your brief against six dimensions of my experience, with no sign-up and no tracking, and the results name where my experience is still developing.
Start the ten questionsContact
If you are building a marketing function that has to answer to a commercial number, or the work here raised a question, send a note and I will come back to you.
